Director at not A Duff word
Alex Duff is Director of not A Duff word Ltd. She is a storyteller, ghost writer and all-round communicator. She is particularly interested in how you change systems to achieve a more sustainable, circular and socially just society. With two decades communications experience, all gained with internationally-loved household brands, Alex established not A Duff word in 2017 offering freelance communications support to those wanting to tell purposeful stories. Alex has been an advocate for the Ellen MacArthur Foundation’s work since its launch in 2010, when she established B&Q’s founding partnership with the organisation. A firm believer that to drive change we must find creative ways to connect people with the issues that matter, Alex also writes fiction and has just completed her debut novel to powerfully tell the story of our industrialised food system.